Year
2025
Mobile app
SOLUTION
SEN reimagines traditional Japanese fan-making, adapting it to the contemporary lifestyle with a visual language deeply influenced by the iconic style of Tadanori Yokoo. By acquiring a SEN fan, customers embrace their unique individuality and become part of a community that values freedom, aesthetics, and self-expression.
SEN reimagines traditional Japanese fan-making, adapting it to the contemporary lifestyle with a visual language deeply influenced by the iconic style of Tadanori Yokoo. By acquiring a SEN fan, customers embrace their unique individuality and become part of a community that values freedom, aesthetics, and self-expression.
Category
TASK
To create a fan brand that resonates with a modern audience while honoring ancient Japanese craft traditions and promoting self-expression.
To create a fan brand that resonates with a modern audience while honoring ancient Japanese craft traditions and promoting self-expression.
