Category
Client
Year
Laxta Centre
2025
Branding
SOLUTION
A visual identity was developed drawing inspiration directly from Lakhta Center's architecture. This included a logo based on a floor plan (resembling a primrose), translucent gradient graphics evoking light, and a refined typographic pairing of a classic serif and a modern sans-serif. A warm, nature-inspired color palette completed the design, conveying a sense of springtime renewal.
A visual identity was developed drawing inspiration directly from Lakhta Center's architecture. This included a logo based on a floor plan (resembling a primrose), translucent gradient graphics evoking light, and a refined typographic pairing of a classic serif and a modern sans-serif. A warm, nature-inspired color palette completed the design, conveying a sense of springtime renewal.
Co-authors
Ekaterina Andreeva
Valeria Solodukha
Ekaterina Andreeva
Valeria Solodukha
Art-direction
Sofa Syrovatsskaya
Sofa Syrovatsskaya
TASK
To create an identity for the Lakhta Center sub-brand Primula that visually embodies the growth of St. Petersburg, its heritage and connection to the iconic Lakhta Center.
To create an identity for the Lakhta Center sub-brand Primula that visually embodies the growth of St. Petersburg, its heritage and connection to the iconic Lakhta Center.
