Category
Year
2025
Font, Branding
SOLUTION
The variable font «Tolstyak» (Fat Man): its axis from narrow to wide allows it to literally melt before your eyes, combining the constructive clarity of the Soviet avant-garde with a rich, almost edible plasticity.
The variable font «Tolstyak» (Fat Man): its axis from narrow to wide allows it to literally melt before your eyes, combining the constructive clarity of the Soviet avant-garde with a rich, almost edible plasticity.
TASK
To embody in the form of a font the utopian impulse of early Soviet typography with its geometry – and the sensual, melting, fatty sweetness of ice cream.
To embody in the form of a font the utopian impulse of early Soviet typography with its geometry – and the sensual, melting, fatty sweetness of ice cream.
