TASK
To create a fan brand that resonates with a modern audience while honoring ancient Japanese craft traditions and promoting self-expression.
To create a fan brand that resonates with a modern audience while honoring ancient Japanese craft traditions and promoting self-expression.
Category
Client
Year
SEN
2025
Branding
SOLUTION
SEN reimagines traditional Japanese fan-making, adapting it to the contemporary lifestyle with a visual language deeply influenced by the iconic style of Tadanori Yokoo. By acquiring a SEN fan, customers embrace their unique individuality and become part of a community that values freedom, aesthetics, and self-expression.
SEN reimagines traditional Japanese fan-making, adapting it to the contemporary lifestyle with a visual language deeply influenced by the iconic style of Tadanori Yokoo. By acquiring a SEN fan, customers embrace their unique individuality and become part of a community that values freedom, aesthetics, and self-expression.
TASK
To create an identity for the Lakhta Center sub-brand Primula that visually embodies the growth of St. Petersburg, its heritage and connection to the iconic Lakhta Center.
To create an identity for the Lakhta Center sub-brand Primula that visually embodies the growth of St. Petersburg, its heritage and connection to the iconic Lakhta Center.
SOLUTION
A visual identity was developed drawing inspiration directly from Lakhta Center's architecture. This included a logo based on a floor plan (resembling a primrose), translucent gradient graphics evoking light, and a refined typographic pairing of a classic serif and
a modern sans-serif. A warm, nature-inspired color palette completed the design, conveying a sense of springtime renewal.
A visual identity was developed drawing inspiration directly from Lakhta Center's architecture. This included a logo based on a floor plan (resembling a primrose), translucent gradient graphics evoking light, and a refined typographic pairing of a classic serif and
a modern sans-serif. A warm, nature-inspired color palette completed the design, conveying a sense of springtime renewal.
TASK
To create an identity for the Lakhta Center sub-brand Primula that visually embodies the growth of St. Petersburg, its heritage and connection to the iconic Lakhta Center.
To create an identity for the Lakhta Center sub-brand Primula that visually embodies the growth of St. Petersburg, its heritage and connection to the iconic Lakhta Center.
SOLUTION
A visual identity was developed drawing inspiration directly from Lakhta Center's architecture. This included a logo based on a floor plan (resembling a primrose), translucent gradient graphics evoking light, and a refined typographic pairing of a classic serif and
a modern sans-serif. A warm, nature-inspired color palette completed the design, conveying a sense of springtime renewal.
A visual identity was developed drawing inspiration directly from Lakhta Center's architecture. This included a logo based on a floor plan (resembling a primrose), translucent gradient graphics evoking light, and a refined typographic pairing of a classic serif and
a modern sans-serif. A warm, nature-inspired color palette completed the design, conveying a sense of springtime renewal.
TASK
To create a brand identity for re:vista, an innovative center
in Vladivostok dedicated to modern automobile culture, transport achievements, and the future of urban environments
To create a brand identity for re:vista, an innovative center
in Vladivostok dedicated to modern automobile culture, transport achievements, and the future of urban environments
SOLUTION
The visual identity disassembles conventional forms into lines, forces, and rhythms, assembling them into a lively, dynamic, and contextual new form. This 'repeated perspective' (re:vista) reflects the center's focus on dissecting and re-envisioning the future of automobile culture and urban spaces.
The visual identity disassembles conventional forms into lines, forces, and rhythms, assembling them into a lively, dynamic, and contextual new form. This 'repeated perspective' (re:vista) reflects the center's focus on dissecting and re-envisioning the future of automobile culture and urban spaces.
